What does it mean?
Fresh means minimising the amount of time between when a product is made and when it is used. We usually associate freshness with food – and its always the fresher the better! The same applies to skincare. We are feeding our skin and it deserves the best.
How does it apply?
Our products are all made fresh when they are ordered. We do not hold stock in order to minimise waste and maximise freshness.
Why does it matter?
In a world where we can buy anything off the shelf at any time, waste is high. Products expire and get thrown away. In order to avoid this loss of profit, companies add preservatives (more toxins). Freshly made products minimise waste and minimise toxins – win win!